- Increased use of AI and automation: AI-powered chatbots, personalized product recommendations, and targeted advertising are becoming more prevalent in digital marketing. According to a report by Forrester, AI technology will play a key role in creating better customer experiences, increasing efficiency, and reducing costs.
- Growth of influencer marketing: Influencer marketing has gained immense popularity in recent years, and this trend is expected to continue. In a survey conducted by Influencer Marketing Hub, 63% of marketers said they plan to increase their influencer marketing budgets in 2023.
- The rise of video marketing: Videos are an effective way to engage with audiences and convey brand messaging. According to a report by Cisco, by 2023, 82% of internet traffic will be video content. This indicates that video marketing will be a key trend in digital marketing.
- Increased focus on customer experience: Creating a positive customer experience is crucial for businesses to retain customers and build brand loyalty. In a survey by Salesforce, 80% of customers said that the experience a company provides is as important as its products or services.
- Growth of voice search: With the increasing use of smart speakers and virtual assistants, voice search is becoming more prevalent. According to a report by Comscore, by 2023, 55% of all households in the US are expected to have a smart speaker. This trend indicates that optimizing content for voice search will be important for businesses.
To name some:
- Albert — AI-powered marketing platform
- Emarsys — AI-driven marketing automation platform
- MarketMuse — AI-powered content optimization platform
- Persado — AI-powered language optimization platform
- Phrasee — AI-powered copywriting platform
- Acquisio — AI-powered digital advertising platform
- Pega — AI-powered customer engagement platform
- Conversica — AI-powered lead generation and nurturing platform
- Optimizely — AI-powered experimentation and personalization platform
- Hootsuite Insights — AI-powered social media analytics platform.
It is important to note that these are predictions based on current trends and industry reports, and the actual trends in 2023 may differ.
